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Home -> Blog -> White = Purity and Truth

White = Purity and Truth

In this, my last Color Guide post, I’m featuring the color white. However, like black, it can be argued whether or not white is an actual color. White infers purity, innocence, simplicity, and truth. Technically, when used in logos, it could be regarded as WhiteSpace or NegativeSpace. A real world example of white in a logo is the World Wildlife Foundation logo. Can you think of any other White Logos ?

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